Mr. Vinayak Raman Sharma- Vice President Marketing- Field Crops delivered a guest lecture organized by KIIT School of Rural Management, (KRSM) KIIT University, Bhubaneswar

Mr. Vinayak Raman Sharma, Vice President Marketing- Field Crops had presented an enthralling and insightful session on “Ways SeedWorks Leveraged Social & Digital Media Platforms During COVID-19”. The Guest lecture was organized on 12th Feb’21 for the young minds to have an outlook for digitization that is speeding up in Agri input industry.

The session started with a brief introduction to Indian Seed Industry with a Glance on major crops grown and their market share. He majorly emphasized on digital and social media initiatives that SeedWorks took, explored, and accelerated during the pandemic. The importance of Digital platforms for connecting & disseminating information to all the Agri-stakeholders, the future roadmap of Digital Media in brand building and challenges were discussed during the session.

The student’s excitement and interest was seen during the Q/A session at the end that was marked by plethora of questions & queries.