Dhanyavad Yatra Campaign- Rice

US Agri Seeds conducted a unique campaign, “Dhanyavad Yatra” expressing its gratitude towards its farmers for making the rice hybrid, US 312 as farmer’s no. 1 choice; highest selling in MP, Chhattisgarh and Gujarat in FY 2019. It was an innovative campaign conducted for the first time in rice seeds industry. SeedWorks team greeted thank you personally to all its user farmers by running a decorated Dhanyavad van across all the regions of highest market share of US 312. For marking the gratitude directly from the paddy fields, we depicted Prakaram by mass installation of Dhanyavad boards in US 312 farms.